After years of legal actions without success against piracy in China, the world’s biggest music record labels decided to adopt the old wisdom: "If you can't beat them, join them."
Last Monday, the record labels, including EMI, the Warner Music Group and Vivendi’s Universal Music, said they would offer free downloads of music to people in China via top100.cn - a Google's partner.
OK. That part is easy. But, do they still want to make money in China? After observing how Google rack up revenues from Internet advertising, they hope the free music download service will boost the traffic to the site and hopefully the advertising revenue. They'll have a share of the advertising profit according to the deal.
I give them credit in finally figuring out that idea. I just wish they would have tried out the same idea beyond the border of China.
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